Clients on Tap
Emails for smart digital marketing agency owners, service providers, and marketers-for-hire who want to take command over how they get clients and referrals. No more relying on inconsistent referrals, pricey ads, or running the exhausting hamster wheel of content marketing.
3 cold email myths
I keep seeing 3 big myths around cold email: You need to send 1,000s of messages to make cold outbound work. Cold emails are only for beginners Cold emails are skuzzy and sleazy. All of these are lies. Let's break them down. 1) You need to send 1,000s of messages to make cold outbound work. This is the "spray and pray" game. It used to work 8-10 years ago. Doesn't work anymore. This cold outbound strategy combines these two ideas: "quantity over quality wins" + 3-5% of the market is ready to...
my (former) shame spiral
True story: I used to shame and guilt myself that I wasn't posting more on social media. That I wasn't publishing a blog post every week. And -- more than that -- that I had no desire to start a podcast (still don't, honestly). This spiral cost me a whole lotta emotional energy. Then I discovered borrowing other people's audiences. Now I get new clients (and grow my email list). AND make new friends and meet cool folks along the way. It’s a win-win-win. Want the shortcut? Get a founding...
why your cold emails aren’t working
I talked to someone recently who was sending out 2 million emails a day. Two. Million. PER DAY. And he still wasn't getting the conversion rates he wanted. Here's why: Nobody wants to feel like a number on a list. When your cold emails are generic, templated, sent to everyone… people can tell. And they don't respond. They're already getting slammed with noise. A hundred different things they could be doing in their business to hit their goals. Your job isn't to add to the noise. It's to cut...
nap schedule was my business strategy?
It was year two of my business. I was headed straight for burnout. And I didn't even know it. I had a newborn, a supportive husband, a bad case of (undiagnosed) postpartum depression, and a nasty voice in my head yelling at me to do more, more, more, more. Instead of getting delicious baby cuddles, I’d… >>>click here to keep reading You’re amazing, Laura ps I work with expert online service providers who want to: Work with right-fit clients without feeling pushy or salesy Build genuine...
you coming today?
Quit social media and STILL make daily sales? It’s possible. Very possible. My friend Kate did just that. And today at 2pm EST, she’s showing you how inside her free masterclass, How to Make Daily Sales WITHOUT Social Media Masterclass >>>get your seat Inside the masterclass, Kate is pulling back the curtain on: Her “invisible funnels” that sell 24/7 while she’s offline The 3 weekly actions from her Daily Sales Playbook that consistently bring in revenue How she turned one $2k program into...
6 mos, quit social, $75k
She took a 6-month sabbatical... right after firing her entire team and quitting social media. My kinda gal. Meet my new friend, Kate. And during that time, she made $75k thanks to... well... …I'm not entirely sure. But she's gonna be sharing how she did it inside a private masterclass just for you. Because that's what she's gonna be sharing inside her private masterclass just for you. Details: Thursday, Nov. 13 at 2pm EST >>>reserve your seat here Here’s what Kate’s breaking down: The exact...
have you met Kate?
She quit social media. Over the last 500 consecutive days, she's made a sale. Every day. And for the last 65 days, she's made $1k/day. Oh -- and my favorite part -- is that she's the mom of two young kids, and works approximately 25 hours a week. #mykindawoman Those are the reasons why I invited Kate Kordsmeier to give y'all a private masterclass. Mostly, so I could show up and take notes on how she does this:) But also because I know you’re interested in this, too. >>>reserve your seat here...
how does your cold email score?
This checklist is my BFF. I run every email I send through it. Because it's hard to get an objective perspective on your own writing. As a friend of mine once said, "you can't read the label from inside the bottle." So I use this checklist to "read the label" on my own cold emails. The very meta part of it -- I'm realizing now as I tell you -- is this checklist was created as an extension of my brain. So I'm getting a sliver of my brain to analyze my own cold emails. Anyway... I'm getting off...
sneak peek inside everyone's emails
If I could wave a magic wand and have an inside look into everyone's emails and funnels... I'd do it. Heck, I'm trying to replicate it (albeit, very messily) by signing up for newsletters and opting into emails that I find interesting. Partly to scope out potential future strategic partners... and also scope out their funnel/email strategy. What can I say? I'm a woman who gets inspired by the stuff in her world. My mind needs constant input to make that synergy happen. But what if... All that...
checking out your content
I've been hearing this idea more in the last month or so, with all the end-of-the-year reviews coming out. That idea is: Reach and engagement on social media is declining. Even if you’ve focused on building a large audience or following, the percentage of folks who will see your content is much lower than in years past. Josh Spector did a breakdown of the percentages of an expert’s followers typically see their tweets. This was posted back in April 2024. And just as recently as last month,...
Emails for smart digital marketing agency owners, service providers, and marketers-for-hire who want to take command over how they get clients and referrals. No more relying on inconsistent referrals, pricey ads, or running the exhausting hamster wheel of content marketing.