Before this, I always thought of cold emails as One Set of Skills That Are Non-Transferrable.

And I’d resigned myself to the fate of “only being able to send effective cold emails.”

Not in a poor-me way, but in a way, like:

this is what I’ll be known for.

Only recently have I realized that Being Able To Write Effective Cold Emails is an umbrella over an entire department of interesting skills.

Like:

• Boldness in pitching strangers or reaching out to ask them about a business opportunity/to take a specific action
• Willingness to do some research to pre-qualify said stranger
• Willingness to get my hands dirty figuring out a new skill
• Not much shame in failing while I figure it out (and lots of laughing it off and blaming failures on "first day on the job, can you blame me?")

Which brings me to wholesale real estate.

But of course.

If you're not familiar with the term, it's acting as a matchmaker between someone selling land or a house, and the person or entity buying that land or house.

Hooking people up…

And taking a 10% slice off the top for your services.

Instagram's algorithm served me up this dude's posts around how he does this with houses.

And this one post he made keeps echoing in my head:

The market will soon be flooded with foreclosures. And this is a fantastic time to buy.

A fantastic time to get into wholesale real estate'ing.

(is that a verb? maybe)

Then I stumbled on land wholesaling (thanks to this episode of the Koerner Office).

In this situation, you're sourcing land for developers.

And you're using cold outreach (and sometimes cold calls) to get the buyers and the sellers, because you're acting as matchmaker in these situations.

And these two brothers from Florida made $500k in one month doing this.

That's pure...

nuts.

And I realized:

I have all the skills needed to make this happen.

Plus a little more skills in the AI and automation departments to source these details and find the folks to reach out.

Then suddenly I started seeing all these opportunities in all these areas, because:

When do you NOT need to reach out and pitch cool opportunities or partnerships to people you wanna do stuff with?

Some examples:

• Setting up a play date for your kid with a new friend and having to text their mom (a stranger) to set this up
• Sending an email to a NYT bestselling author for a quote on a blog post you're writing (I did this with Ryan Holiday years ago)
• Emailing the CEO of your son's favorite(st) supercar company to see about touring said supercar's facility
• Sending a note to the CEO of a cool Saas company to let them know you spotlighted their company in a recent post
• Sending a pitch to land a spot as a guest on a podcast
• Borrowing someone’s audience to present a training, workshop, webinar to get new clients
• Starting a convo with someone who’s doing cool stuff and you just wanna say “hey, love your work”
• Working with your idols in your industry

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My question to you is:

What are YOU gonna do with cold emails?

You’re amazing,
Laura