Someone replied to one of my emails and asked:

“If you were making so much money using this framework you call The WARM Client Method for your private clients, why aren't you still doing that? Why are you now selling courses?”

TL;DR: I never stopped running this WARM Framework in my own business.

In a recent week I sent 12 emails and started 2 sales conversations, using the exact system I'm handing you.

The only thing that changed is I built execution software (it's named Architect) to run it.

Now it takes me 3 hours a week instead of swallowing my whole work week.

So, this isn't the watered-down teaching version of something I used to do.

It's the thing I still do which is now put into a system, so you can do it too.

Years ago in 2019, I built the WARM Client Method, because I was facing a big decision inside my business:​

Start an agency and bring someone on to do my job, training them to serve clients so I could bring on more clients?

… or not and instead I package this up into a course and see if I liked teaching it?

My second son was due in early 2020. I’d fired all my retainer clients in prep of maternity leave and being away from my business for 3 months.

At this time, it was just me and a very part-time VA.

And the thought of bringing on a team member and hiring them, and also signing more clients to sustain this new level of growth, made me exhausted.

All that energy and mental bandwidth…

Ugh…

All that energetic drain…

(kill me now)

I craved something simple and easy to execute.

Babies are a lot of work. And I was facing the tremendous task of learning how to split myself as a mom and juggle two kids at once.

Oiy carumba.

I went for the course option.

Because I'd had some experience teaching this framework when I wrote a wildly popular guest post for Copy Hackers.

And then something happened I didn’t expect:

My students got better results than my private one-on-one clients.

The ones I’d spent 4 years writing cold emails for, using this WARM Framework that I’d invented back in 2015 when I started my business and needed clients for customer success stories.

Because my students knew their business, offers, goals, their ideal client personas.

My students just needed a proven, easy-to-execute framework to get the clients they wanted…

…on the projects they wanted.

My words make other businesses money, thanks to my training as a conversion copywriter.

I brought that training into the WARM Framework so I could still help businesses get new clients and sell the offers they want to sell.

​The WARM Client Method is how they get more clients and more revenue.​

You’re amazing,
Laura