Clients on Tap

Before this, I always thought of cold emails as One Set of Skills That Are Non-Transferrable. And I’d resigned myself to the fate of “only being able to send effective cold emails.” Not in a poor-me way, but in a way, like: this is what I’ll be known for. Only recently have I realized that Being Able To Write Effective Cold Emails is an umbrella over an entire department of interesting skills. Like: Boldness in pitching strangers or reaching out to ask them about a business opportunity/to...

It’s almost 3pm. And I need an email to send out for today. I want to send out a couple of links, like a smorgasbord of links. Which is breaking The Golden Rule of Emails: “thou shalt only have one destination for your email reader to end up at.” Ah… Screw it. Bring on the links! Call out to website designers: If you’re clear on who specifically you can help, but you're feeling uncertain about reaching out to them directly, listen to this. Attention all agency owners -- If you're an agency...

If you're the type of person who always has another question... like, answering one question inherently brings up 3-5 more questions around how it works and execution... have I got the podcast episode for you. Drew asked me all the questions about WARM cold emails that you've secretly got, too. Click here to listen You're amazing, Laura ps I work with agency owners + expert online service providers who want to: Work with right-fit clients without feeling pushy or salesy Build genuine business...

Someone replied to one of my emails and asked: “If you were making so much money using this framework you call The WARM Client Method for your private clients, why aren't you still doing that? Why are you now selling courses?” TL;DR: I never stopped running this WARM Framework in my own business. In a recent week I sent 12 emails and started 2 sales conversations, using the exact system I'm handing you. The only thing that changed is I built execution software (it's named Architect) to run...

For the last 7ish years, I've been selling asynchronously, through email and Loom/Tella videos. An occasional Voxer conversation. But the biggest thing is: I'm not scheduling a sales call, then praying to all the forces of heaven that my kids will cooperate and do quiet time quietly... …and I can show up to that sales call. That technique of "scheduling then showing up to a scheduled call" just hasn’t worked for my life for a loooonnnngggg time. Even when I made it work for my life. I showed...

Most experienced coaches, agency owners, and online service providers have a partnership strategy. Maybe this is you, too. You know you should pitch podcast hosts and summit organizers. Somewhere, you’ve got a pitch template. You’ve done a collaboration or two. And you know the mechanism works. And yet... the results are random. Some months you pitch. Some months you don't. Some collaborations you follow up on. And some you forget. If I asked you which partnerships generated the most clients,...

I did something a bit different on my last launch of the WARM Client Method. And it went so well that I'm gonna do it again. On the sales page for The Method, I embedded a cool calculator to help you figure out how much money you're losing by not starting conversations with your right-fit leads. This calculator had so many views in the first 20 hours that I blew through the free trial budget, and now I'm upgrading for the paid version. So more views happen. I didn't come up with this idea on...

True story: I used to shame and guilt myself that I wasn't posting more on social media. That I wasn't publishing a blog post every week. And -- more than that -- that I had no desire to start a podcast (still don't, honestly). This spiral cost me a whole lotta emotional energy. Then I discovered borrowing other people's audiences. Now I get new clients (and grow my email list). AND make new friends and meet cool folks along the way. It’s a win-win-win. Want the shortcut? Get a founding...